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Optima’s Real Estate CRM Software is based on the award-winning Customer Relationship Management module within the Odoo platform. It allows you to see all your leads/opportunities in one location, manage them from one stage to another, and analyze your results.

In today’s marketing and sales environment, salespeople want an easy way to track their prospects and they want all the information in one place. In addition, managers require visibility into the sales pipeline and what actions their salespeople are taking.

The Odoo software helps both salespeople and managers, making them more efficient, and giving them access to easily segmented, well-visualized information.

Below, we discuss some of Odoo CRM’s important features:

Odoo CRM Lead Entry

You can manually enter leads onto Odoo CRM module through single entries or by mass importing them. You can also automate lead entry by integrating your website contact forms and/or your VoIP phones with the system.

(Odoo comes with an IP-address lead generation feature, which allows you to set up rules for generating contacts based on website visitors. These leads are also automatically added to the CRM module.)

Odoo CRM gives you two big benefits for leads. For one, you have an easy way to see all your leads in one location. Secondly, you can simply click on a lead for the full info, and edit it.

Odoo CRM Lead/Opportunity Management

After a lead is entered into the system, you can assign it to a particular salesperson. As the lead goes through the sales process, the salesperson can move the lead from one stage to another (e.g. from New Lead -> Qualification -> Proposal -> Won Opportunity) simply by dragging and dropping it to the next stage.

You can customize and easily add new stages for your business by selecting “Add a Column” on the right-hand side of the screen.

Lead Scoring

Odoo CRM also allows you to score leads according to your own criteria. Using this, you can prioritize your time, as well as schedule particular activities based on the quality of the lead. In the image above, lead score is given by the number of stars. With more stars indicating a higher quality opportunity.

Next Activities

Schedule next activities, such as phone calls and meetings, to keep yourself on track. With e-mail and/or VoIP integration, you can email or call the client directly from your system. You can also manage your schedule with Odoo’s inbuilt calendar, or integrate an external calendar such as Google.

Send Offers

Once opportunities are qualified, easily send them quotations from within Odoo CRM. Simply click on the lead, select “New Offer,” edit the information and send by e-mail or print.

VoIP Integration

By integrating your Odoo platform with VoIP systems such as Asterisk or OnSIP, you can increase efficiency tremendously. For example, when you receive inbound calls from a client/lead within your system, your screen will automatically populate with the client info. You can make outbound calls directly from Odoo, as well as set up an automatic call queue for calling a list of leads.

Odoo CRM Reports/Dashboards

With Odoo CRM, your estate agents and managers have access to custom dashboards where they can easily view important lead/opportunity KPIs, in the forms of graphs, charts, and more. They can also export data and/or create reports. This allows your employees to analyze your leads and opportunities, segment by country, lead source, etc. Thus gain insights into sales and marketing activities. You can also analyze lost/won opportunities to identify trends and improve your conversion rates.


Customer relationship management software plays a vital role in real estate companies, allowing sales employees to see all customer information in one location. With Odoo, the CRM gains even more efficiency, integrating with all of Odoo’s other applications.

Thus, your customer and lead data are holistic, including all sources and improving your analytics. In addition, you reduce manual data entries while sending data from one department to another, therefore reducing employee labour and errors.

To learn about Odoo CRM module pricing and get a full quote, visit: Visit OptimaWeb